Folio: You’ve spent time on both the consumer side at Playboy, and as an association editor at The Rotarian. What resource-related constraints do you face now that you didn’t face in consumer media? Waste not, want not — it’s the unofficial slogan of many non-profit and association magazines faced with the financial limitations of their organizations. However, the association model doesn’t have to mean quality suffers, and The Rotarian proves just that. Rezek: Staffing. I spend more on mailing. I spend more on paper. I spend more on printing. But my priority is staffing. People like to have what they believe is objective back-up for decisions they make. The marketplace of your membership can tell you what you’re doing right and what you’re not doing right. Folio: What’s one area where you think association media orgs can stand to cut expenses? People can live and do their jobs without a lot. You need a laptop, you need some ideas, and you need some talent. Rezek: I expect excellence from the staff and clarity from on high. It saves time when my betters tell me what they want to communicate to our members, and then let me figure out how to do that in an attractive, efficient, and compelling way. To find out how, we asked John Rezek, editor-in-chief of the magazine and a speaker at the upcoming Folio: Association Media Summit, to share his inside tips on cutting budgets, prioritizing spending, and making sure everyone is on the same page. And that was even true at Playboy, where I oversaw the editorial budget. There was a time when the circulation slipped to 3.25 million, and there was panic…One of my proudest moments was being able to trim $350,000 from the budget without losing anyone. You go in and you cut $15,000 here, $15,000 there and soon you’re talking real money. Rezek: I think organizations should stop navel gazing and spending so much money on figuring out what their readers want. I understand the value of reader surveys, but if you hire great people who know about magazines, I’m not sure you need people to come in and tell you what typeface you should use. That’s why you have an art director. John Rezek: There are a lot fewer zeros on all of the line items of the budget now than before. I grew up in a culture that believed you can’t always control what you make, but you can control what you spend. Folio: How do you manage expectations, both up and down the chain of command? Folio: What is your top priority when it comes to spending?
DileepDileep/FacebookDileep, the Janapriya Nayakan of Mollywood, is now enjoying the success of his latest movie ‘Kodathi Samaksham Balan Vakkeel’. Even after facing a setback after his alleged involvement in the actress abduction case, the actor is still enjoying peak acceptance among family audiences. And the recent success of ‘Kodathi Samaksham Balan Vakkeel’ is an indication of Dileep’s unquestionable star power.At this juncture, we recollect a moment where Thilakan, one of the legendary actors in Mollywood, called Dileep the most cunning personality in the Malayalam film industry. During those times, a cold war was apparently going on between Association of Malayalam Movie Artists (AMMA) and director Vinayan. Despite continuous warnings, Thilakan acted in a movie directed by Vinayan, and this compelled AMMA to impose an unofficial ban on the veteran star.Thilakan who is a drama artist by profession, then claimed that he will lead his life by acting in stages. He also added that no associations have the right to deny the job of an actor. The actor even called Dileep a shrewd personality and made it clear that AMMA is being controlled by a mafia.Later, in interaction with Manorama News, Dileep had said that he respected Thilakan to the core. The ‘CID Moosa’ actor also recollected a moment where he shouted at Thilakan. As per Dileep, Thilakan came to a meeting conducted by AMMA with police protection, and on the same day, he abused Mammootty. Dileep claimed that Mammootty cried a lot after this incident, and seeing this, he shouted at Thilakan.It should be also noted that director Vinayan had earlier revealed that Dileep is such a man who always aims to seek vengeance and revenge on his opponents.When Dileep was involved in the actress abduction case, several social media users had spread Thilakan’s words about Dileep on Facebook and Twitter, and many people claimed that it is the curse of Thilakan’s soul which made Dileep fall in the legal trap.