Credit union executives are not always the best marketers

first_img 34SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jeff Kjoller Jeff has extensive experience in branding, art direction and graphic design, having served employers and clients in a creative capacity for more than twenty-five years. After graduating from the University … Web: Details Everybody thinks they’re a marketer. Guess what? They’re not.Sorry. It’s a plain as that. You might be a great CEO because of your leadership skills or a great CFO because of your numbers magic. That does not mean you’re a great marketer. Some credit unions realize the value of utilizing experts in the marketing world. So let them do what they do best – drive your credit union with ideas, passion and a vision that reaches out to existing and future members.Not everyone knows the multitude of detail that goes into the science of modern marketing, things like messaging and content, design, branding, color, typography … and a host of other important things that make the marketing engine hum. When well-meaning executives get too involved in the marketing process, the result is often blunted ideas, less than optimal materials and diminished brand power. As the resident executive, it’s up to you to realize this, play to your own strengths and let your marketing professional play up to theirs. Support marketing and branding efforts  – don’t try to own them.Too many cooks in the marketing kitchen can have a definite detrimental impact, making it difficult for marketing staff to meet deadlines, achieve goals, create original content and even stymie efforts to create and nurture brand messages.What can you do to help lessen the impact of this at your credit union? Try a few of the tips below.Have a clear understanding of the credit union organizational chart. If marketing reports in a direct line to the CEO, the majority of his/her communication should go to that person. Follow the flow of the chart and let your marketer focus their time and energy communicating with the people most directly responsible for their performance.Allow your marketer to speak and act assertively. We’re not talking about them being a jerk to people — far from it. They can certainly speak and act assertively, thus establishing their position as the resident marketing expert, without being cruel or condescending. After all, they’re at the credit union for a reason — to lead its marketing efforts. Let them.Don’t hesitate to open yourself to advice. Making it clear to others, especially your marketing staff, that you are open to input and advice only strengthens your position. Not every suggestion you receive will be good or even workable, but just the fact that you’re willing to listen increases your credibility. Opening up your options to the energy and experience of your marketing staff only enhances your position of leadership and authority.Credit union executives are dedicated and passionate people, the very best leading the very best. However, they are not often expert marketers. Allow your investment in a marketing staff to pay off by disengaging from the marketing function and letting them do what they do best.last_img read more

Studies Show Cat People Are Smarter Than Dog People

first_imgTime:Have you ever suspected that people who hang out with slinky, clever, moody cats are actually smarter than everyone with a goofy, friendly-to-everyone dog? Your hunch was likely correct, according to a new study carried out by Carroll University in Wisconsin. The study looked for personality traits in 600 college students that coincided with choices in pet ownership. Dog lovers tended to be more lively, but cat owners were “non-conformists” who preferred expediency to following the rules.Cat lovers also scored higher on intelligence over all. So is the cat educating you, or do you just have to be smart to adequately care for such a mercurial animal?Read the whole story: Time More of our Members in the Media >last_img

South African TB study finds lower death rate with bedaquiline

first_imgIn a study that could have an impact on the treatment of drug-resistant tuberculosis (TB), a team of South African researchers report that the novel TB drug bedaquiline was associated with a significant reduction in mortality for patients with multidrug-resistant (MDR), rifampicin-resistant, and extensively drug-resistant (XDR) strains of the infection.In the retrospective cohort study published in The Lancet Respiratory Medicine, the researchers analyzed patient data from the South African rifampicin-resistant tuberculosis case register (EDRweb) and additional mortality data from a national vital statistics registry to compare all-cause mortality between patients who received bedaquiline in treatment regimens and those who did not. South Africa has a high burden of drug-resistant TB, with 19,073 laboratory-confirmed cases of MDR-TB or rifampicin-resistant TB and 967 XDR-TB cases diagnosed in 2016.Of the 24,014 TB cases registered in the EDRweb from July 2014 through March 2016, 19,617 initiated treatment and met eligibility criteria. A bedaquiline-containing regimen was given to 743 (4.0%) of 18,542 patients with MDR or rifampicin-resistant TB and 273 (25.4%) of 1,075 patients with XDR-TB. Among 1,016 patients who received bedaquiline, 128 deaths (12.6%) were reported, while 4,612 deaths (24.8%) were reported among 18,601 patients on the standard regimens.Further statistical analysis showed that bedaquiline was associated with a reduction in the risk of all-cause mortality for patients with MDR-TB or rifampicin-resistant TB (hazard ratio [HR], 0.35) and XDR-TB (HR, 0.26) compared with standard regimens.Mortality concerns lead to limited useThe results are significant, because bedaquiline, approved by the US Food and Drug Administration in 2012, can considerably shorten treatment for drug-resistant TB, and is less toxic than the drugs used in standard treatment regimens, which can last up to 2 years. In addition, success rates for standard treatment of drug-resistant TB in South Africa are only around 54%.But while bedaquiline is currently used in at least 89 countries, the World Health Organization (WHO) recommends that the drug be used only for rifampicin-resistant TB when there is also resistance to second-line drugs, when the patient is not eligible for standard treatment, or when no other options are available. That’s because a phase 2b clinical trial that showed improved outcomes in people treated with bedaquiline compared with placebo also showed an increase risk of mortality in those patients. Even though none of the deaths in the bedaquiline arm of that study were attributed to the drug, concerns about increased mortality have remained.But since 2015, South Africa’s National Tuberculosis Program has allowed for wider use of bedaquiline in all patients with rifampicin-resistant, MDR, and XDR-TB, and use of the drug has risen in hospitals and clinics throughout the country. Earlier studies have indicated that widening access has produced encouraging outcomes. The authors of the current study say the finding of reduced mortality associated with bedaquiline suggest that the WHO should reconsider its position.”Our results justify consideration for revised recommendations from WHO and wider use of bedaquiline in multidrug-resistant, rifampicin-resistant, and extensively drug-resistant tuberculosis treatment,” the authors write.In an accompanying commentary, Jennifer Furin, MD, PhD, of Harvard Medical School and Anja Reuters, MD, of the nonprofit Medecins Sans Frontieres write that there are limitations to the study, including the fact that patients on bedaquiline may have been more closely monitored, and that the results need to be confirmed in phase 3 trials. Nonetheless, they believe South Africa’s approach to bedaquiline use should be emulated in other countries.”The decreased mortality observed among people receiving bedaquiline through South Africa’s National Tuberculosis Program provides hope that it is possible not only to talk about a tuberculosis-free world, but to actually create one,” they write.See also:Jul 9 Lancet Respir Med abstractJul 9 Lancet Respir Med commentary landing pagelast_img read more

Evans Randall in pole for Hammerson’s Bishops Square

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Investors return to Brum to cash in

first_imgTo access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week. Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletterslast_img

PH beach volley teams harvest bronzes in SEAG

first_imgDij Rodriguez, Angelique Gervacio, Cherry Rondina and Bernadeth Pons won a bronze medal for Team Philippines in the 30th Southeast Asian Games women’s beach volleyball. CONTRIBUTED PHOTO MANILA – The Philippine women’s andmen’s beach volleyball team salvaged bronze medal finishes in the 30thSoutheast Asian Games beach volleyball over at Subic, Zambales. The men’s team of Jaron Requinton,Jude Garcia, James Buytrago, and Edmar Bonono, meanwhile, created history. Theybecame the first Philippine team to win a SEA Games medal in men’s beachvolleyball team. Negrense Bernadeth Pons and CherryRondina as well as the pairs of Angelique Gervacio and Dij Rodriguez nailed thewomen’s beach volleyball bronze by defeating the Singapore team. Rondina and Pons, still hurt withtheir defeat to Thailand last week that denied them a chance in the finals,vented their ire on Serene Ng and Ee Shan Lau for a 21-17, 21-13 straight setdomination.center_img Gervacio and Rodriguez then followedsuit as they turned back Singapore’s Eliza Hui Hui Chong and Gladys Lee andwalked away with a 21-18, 21-16 result. This is the first time since 2005 thatthe Philippines captured a SEA Games women’s beach volleyball medal. The lastFilipinas who pulled off such a feat were Heidi Ilustre and Diane Pascua forthe bronze medal. Requinton and Garcia delivered thegoods in the “golden match,” besting Kingsley Tai and Trevis Tan in straightsets, 25-23, 21-13, to complete a 2-1 victory against Singapore./PNlast_img read more

Club waiting to see Everton’s intentions after conveying ‘interest’ in Toffees…

first_imgSandro Ramirez is on loan at Real Sociedad from Everton and four days ago the forward admitted that he “would be proud” if the La Liga outfit made his temporary move permanent. On March 29th, Mundo Deportivo reported the 23-year-old wants to leave the Toffees in the summer and joining La Real is ‘one of the priorities’ for him.The former Barcelona man is yet to open his goalscoring account for the Spanish club and his chances to start matches could diminish following the return of Willian José from injury, claims El Desmarque.Sandro last scored a goal in November 2017 and despite his scoring drought, the report explains there is a possibility the player could still be at Sociedad next season.Embed from Getty ImagesSociedad have already conveyed their ‘interest’ in retaining Sandro to Everton and will have to wait to hear from Marco Silva’s side regarding their plans for the player.The report does not specify if Real Sociedad’s intentions are to sign Sandro on another loan deal or on a permanent Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksTrending TodayForge of Empires – Free Online GameChallenge Your Brain With This Must-Play Strategy Game. No Install.Forge of Empires – Free Online GameUndoRaid: Shadow Legends | Free DownloadEven Non-Gamers Are Obsessed With This RPG Game (It’s Worth Installing!)Raid: Shadow Legends | Free DownloadUndoDating.comFind out where single guys are hanging out in Tung ChungDating.comUndoPerfect-Dating.comReveal Tung Chung As The Best City to Date for Love & RomancePerfect-Dating.comUndoKeto减肥1個簡單的妙招一夜「融化」腹部贅肉(今晚試試)Keto减肥Undo熱門話題小心會長過頭…網友推爆:「真的長得超誇張!」熱門話題UndoSingles50Hong Kong: A 40+ Dating Site That Actually Works!Singles50UndoCoworking Space | Search AdsThe cost of shared office in Hong Kong might surprise youCoworking Space | Search AdsUndoInstant Voice Translator43 Languages Instant Voice Translator Flying Off Shelves in Hong KongInstant Voice TranslatorUndolast_img read more

Louis van Gaal rages about Brazil’s advantage

first_img “I will stick to the facts,” Van Gaal told a press conference. “We have one day less than Brazil,” Van Gaal added. “We have to get into shape in two-and-a-half days, which physically is hard.” “It was all about being number one so to lose this way is the most terrible way. “I would have rather lost 7-1 (as Brazil did against Germany).” Ref: Djamel Haimoudi (ALG) Possible teams:  Louis van Gaal says that Brazil have an advantage ahead of their third place play-off. “The question is why? I think Scolari should think about that if he wants to do that and is allowed to do that.” 11/07/2014 at 20:50 Speaking about Holland’s semi-final defeat by Argentina, Van Gaal said: “(It) was very, very sad.” “A dream has been broken and this dream is not going to come back. “The facts are that Brazil started first. And Brazil again has played first again and we played a day later. The Dutchman was angry that Brazil have been playing their games before everyone else at the tournament.  CEST Brazil: Julio Cesar, Maicon, Silva, Luiz, Marcelo, Fernandinho, Gustavo, Hulk, Oscar, Bernard, Jo.  “These are the facts. I am not going to beat around the bush. Then you know what the implications are if that is the case. Holland: Krul, Vrij, Veltman, Blind, Janmaat, Wijnaldum, Clasie, Kuyt, Sneijder, Robben, Huntelaar. last_img read more

Backwards strategy powers Kootenay canoe team to sixth place

first_imgBy Daniel Routley, BC Summer Games A wild ride on the water has left a canoe team from Nelson smiling. With a time of 6:51, Kootenays (Zone 1) members Gino Catenacci, Galen Boulanger, Stuart Milde and Jacob Timmermans completed their 500 metre, four-person canoe race Saturday morning by paddling hard in reverse. Starting in lane #5 on the far right of the course, the four boys pulled ahead of the others only to begin an accidental journey to the left of the course. With teammates and the referee calling on the team to go right, the boys still managed to end up off the course, in the bushes, and then eventually completely backwards. “We were actually going better backwards than forwards,” said Timmermans after the race. “We were more in sync going backwards!” “That’s how they paddle in the Kootenays, backwards.” announced chief official Bill Rublee on the radio. “We’re no good at the canoeing,” commented Catenacci. “We’re much better at the kayaking.” But, with only two months of training between them all, even a sixth place finish is an excellent feeling, they said. Boulanger called it “the best race I’ve ever had,” and, with smiles on their faces and excitement in their hearts, it was certainly an exciting event.last_img read more

Cramer nets four points to lead Nelson past Grand Forks 8-6

first_imgThe Nelson Leafs couldn’t keep Max Newton under wraps as the Bruins sniper scored three times.However, Nelson had the offence firing on all cylinders, scoring eight times during an 8-6 Kootenay International Junior Hockey League victory over the Border Bruins Friday in Grand Forks.Nelson’s game star Robson Cramer led the assault, scoring twice while adding a pair of assists before an announced crowd of 351 in the Boundary City.Matt MacDonald also finished with four points, scoring once while adding three assists. Brendan Smith, Austin Seaman, Dylan Williamson and Darnel St. Pierre also scored for Nelson, which led 5-2 after 40 minutes.Along with Newton, now tied for top spot in KIJHL scoring with Paul Lautard of Summerland and Castlegar’s Bryan Lubin, Keven Moreau, Matt Lucero and Michael Rand, also scored for Grand ForksNelson Minor Hockey grad Coleton Dawson, playing for Grand Forks was held off the scoresheet.Brett Soles was back between the pipes after getting over the flu to register the win. Nelson outshot the Bruins 32-26.Kiernan Matsuba took the loss in goal for Grand Forks.Nelson, 10-3-2-1, increased its lead in Murdoch standings to four points over the Beaver Valley Nitehawks.The Hawks lost in overtime to Golden 4-3 while Castlegar was edged 4-3 by Fernie.Nelson, winners of three straight games, host the Golden Rockets Saturday at 7 p.m. in the NDCC Arena.last_img read more