Credit union executives are not always the best marketers

first_img 34SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jeff Kjoller Jeff has extensive experience in branding, art direction and graphic design, having served employers and clients in a creative capacity for more than twenty-five years. After graduating from the University … Web: Details Everybody thinks they’re a marketer. Guess what? They’re not.Sorry. It’s a plain as that. You might be a great CEO because of your leadership skills or a great CFO because of your numbers magic. That does not mean you’re a great marketer. Some credit unions realize the value of utilizing experts in the marketing world. So let them do what they do best – drive your credit union with ideas, passion and a vision that reaches out to existing and future members.Not everyone knows the multitude of detail that goes into the science of modern marketing, things like messaging and content, design, branding, color, typography … and a host of other important things that make the marketing engine hum. When well-meaning executives get too involved in the marketing process, the result is often blunted ideas, less than optimal materials and diminished brand power. As the resident executive, it’s up to you to realize this, play to your own strengths and let your marketing professional play up to theirs. Support marketing and branding efforts  – don’t try to own them.Too many cooks in the marketing kitchen can have a definite detrimental impact, making it difficult for marketing staff to meet deadlines, achieve goals, create original content and even stymie efforts to create and nurture brand messages.What can you do to help lessen the impact of this at your credit union? Try a few of the tips below.Have a clear understanding of the credit union organizational chart. If marketing reports in a direct line to the CEO, the majority of his/her communication should go to that person. Follow the flow of the chart and let your marketer focus their time and energy communicating with the people most directly responsible for their performance.Allow your marketer to speak and act assertively. We’re not talking about them being a jerk to people — far from it. They can certainly speak and act assertively, thus establishing their position as the resident marketing expert, without being cruel or condescending. After all, they’re at the credit union for a reason — to lead its marketing efforts. Let them.Don’t hesitate to open yourself to advice. Making it clear to others, especially your marketing staff, that you are open to input and advice only strengthens your position. Not every suggestion you receive will be good or even workable, but just the fact that you’re willing to listen increases your credibility. Opening up your options to the energy and experience of your marketing staff only enhances your position of leadership and authority.Credit union executives are dedicated and passionate people, the very best leading the very best. However, they are not often expert marketers. Allow your investment in a marketing staff to pay off by disengaging from the marketing function and letting them do what they do best.last_img read more

Delivering Quality Service training for tourism service providers

first_img Tweet Sharing is caring! BusinessLocalNews Delivering Quality Service training for tourism service providers by: – July 16, 2018 Share 124 Views   no discussionscenter_img Share Share Craft and Souvenir Vendors and Hair Braiders, who provide service to the public, especially visitors, are engaged in a workshop geared at improving their customer service skills.This two-day workshop, which commenced on Monday 16 July 2018, is being hosted at the Prevo Cinemall in Roseau. It is being facilitated by Caribbean Tourism Organization’s Regional Human Resources Development Consultant, Sharon Banfield- Bovell of Barbados.Mrs. Bovell told Dominica Vibes it is “a very important training” program because it is essential that the Caribbean sets itself apart from other regions and countries in the world.“We believe strongly that one way of setting ourselves apart, in addition to our culture and the type of natural assets that we have, that service has to play a big part,” she explained.“We’re competing with other destinations that are clearly offering superior service in their tourism delivery and we want for the Caribbean to be able to do the same,” she added.The Discover Dominica Authority (DDA) anticipates that this training will help participants understand the importance of their jobs in visitor satisfaction; improve people relations through the utilization of effective communication; and understand how positive visitor interactions result in satisfied visitors.Mrs. Banfield-Bovell, who has been contributing to the development of Tourism and Human Resources in the Caribbean region for approximately eighteen years, said it is also important for the Caribbean region to understand the importance of service quality and delivering excellent service.While she acknowledged that this can sometimes be a difficult task because there are “different types of customers with different needs, with their own personalities”, it must be understood that as hosts, “we have to do everything that’s possible to make people feel at home when they come into our destination”.This means that when visitors come to Dominica, the expectation of meeting friendly people and receiving high quality service should be met. “So it’s very important that we all have that discussion and we are all on the same page, and I really commend the DDA once again, for just seeking to ensure we’re not just dealing with getting the product right, but getting the people who deliver on that product, getting them on board also,” Mrs. Bovell stated.Moreover, she highlighted the importance for service providers to participate in continuous training sessions as this can assist them in “recognizing the importance of selling themselves properly, the importance of continuous development”.“We should always be looking for the opportunities to improve ourselves; we go from being good to being a little better and we keep moving the goal post until we’re the best that we can be,” she explained.In order to be the best, Mrs Bovell added includes “gathering information, learning what’s going on, and secondly from just being in a position to learn from others and to share with others, so training is a key part”.The DDA anticipates that participants will apply the knowledge gained into their respective fields in order to improve the quality of service delivered to visitors. Later this week, on Wednesday 18th and Thursday 19th July, taxi operators will also benefit from this training.last_img read more

Javier Mascherano: Rafa Benitez pulled me out of a hole

first_img Sport EN Mascherano said: “I spoke to Rafa last year while he was at Napoli. Now we speak less, for obvious reasons. I have everything to thank him for. Upd. at 21:35 08/10/2015 The Barcelona player spoke to the magazine Panenka and was asked about his coach – now a clear rival – while at Liverpool.center_img Javier Mascherano has hailed his former manager Rafa Benitez, who is currently in charge of Real Madrid. “He rescued me from a deep, dark hole, 20 metres underground and helped me reach the very top. He’s a great person and a manager you can learn from, if you really want to.” CESTlast_img