Credit union executives are not always the best marketers

first_img 34SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jeff Kjoller Jeff has extensive experience in branding, art direction and graphic design, having served employers and clients in a creative capacity for more than twenty-five years. After graduating from the University … Web: Details Everybody thinks they’re a marketer. Guess what? They’re not.Sorry. It’s a plain as that. You might be a great CEO because of your leadership skills or a great CFO because of your numbers magic. That does not mean you’re a great marketer. Some credit unions realize the value of utilizing experts in the marketing world. So let them do what they do best – drive your credit union with ideas, passion and a vision that reaches out to existing and future members.Not everyone knows the multitude of detail that goes into the science of modern marketing, things like messaging and content, design, branding, color, typography … and a host of other important things that make the marketing engine hum. When well-meaning executives get too involved in the marketing process, the result is often blunted ideas, less than optimal materials and diminished brand power. As the resident executive, it’s up to you to realize this, play to your own strengths and let your marketing professional play up to theirs. Support marketing and branding efforts  – don’t try to own them.Too many cooks in the marketing kitchen can have a definite detrimental impact, making it difficult for marketing staff to meet deadlines, achieve goals, create original content and even stymie efforts to create and nurture brand messages.What can you do to help lessen the impact of this at your credit union? Try a few of the tips below.Have a clear understanding of the credit union organizational chart. If marketing reports in a direct line to the CEO, the majority of his/her communication should go to that person. Follow the flow of the chart and let your marketer focus their time and energy communicating with the people most directly responsible for their performance.Allow your marketer to speak and act assertively. We’re not talking about them being a jerk to people — far from it. They can certainly speak and act assertively, thus establishing their position as the resident marketing expert, without being cruel or condescending. After all, they’re at the credit union for a reason — to lead its marketing efforts. Let them.Don’t hesitate to open yourself to advice. Making it clear to others, especially your marketing staff, that you are open to input and advice only strengthens your position. Not every suggestion you receive will be good or even workable, but just the fact that you’re willing to listen increases your credibility. Opening up your options to the energy and experience of your marketing staff only enhances your position of leadership and authority.Credit union executives are dedicated and passionate people, the very best leading the very best. However, they are not often expert marketers. Allow your investment in a marketing staff to pay off by disengaging from the marketing function and letting them do what they do best.last_img read more

Modus subsidiaries in administration

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Nishikori keeping feet on ground after successful season

first_img GET THE BEST OF THE JAPAN TIMES Kei Nishikori IN FIVE EASY PIECES WITH TAKE 5 Kei Nishikori stretches to hit a shot during his ATP World Tour Finals semifinal defeat to Novak Djokovic in London on Saturday. | AP RELATED PHOTOScenter_img KEYWORDS A clear-cut, straight-sets defeat to Novak Djokovic on Saturday in the last four of the ATP World Tour Finals saw Kei Nishikori’s season close on a downer, but his disappointment should be tempered given the strides he made in 2016.Nishikori, who ends the season ranked No. 5 in the world, racked up a career-high 58 wins over a season that saw him become the first Japanese in 96 years to reach the Olympic tennis podium and beat now world No. 1 Andy Murray in the U.S. Open quarterfinals. The 26-year-old is, nonetheless, keeping things in perspective.“A year that I won most matches does carry some significance, but what is important is how much I can win at big tournaments,” said Nishikori after exiting the season-ending tournament in London.Wins over Rafael Nadal in the bronze-medal match in Rio de Janeiro and Murray a month later in New York were his second against both players, with the classic against the latter in London on Wednesday again showing the 26-year-old has the quality to tussle with his rivals at the sport’s summit.“Result-wise, this has been my best year,” Nishikori said. “I’ve played well against the top-10 players and have been winning against the likes of Nadal and Murray, who I couldn’t beat before.“I’m confident I have the ability to challenge for No. 4, No. 3 in the world.”Nishikori, who lost in the final at two ATP 1000 tournaments (Miami Open, Rogers Cup), still has aspects of his game to work on, as was evident during the tour final comeback defeat to Marin Cilic a day before his loss to Djokovic, and is well aware of what needs rectifying.“I need to be more cautious of determining which points in the match I have to focus, and how I can win break points in a more assured manner. That’s what is most required for me at the moment,” Nishikori said.“My tennis is becoming more consistent and I’m making fewer mistakes as I get older. I hope to keep building, bit by bit.” last_img read more

The Rovers Review podcast 08/09/2019

first_imgIt’s safe to call this a cup-run now!Sligo Rovers 4-0 win against UCD takes Liam Buckley’s side into the last four of domestic football’s biggest cup competiton.One of Saturday night’s goalscorers Ronan Coughlan to talk about the cup, playing up front alongside Romeo, and his future. play stop mute max volume 00:00 00:00 repeat The Rovers Review podcast 08/09/2019 Download Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin. The Rovers Review is broadcast every Sunday evening at 6:20pm (ish).The contact the programme, email [email protected]last_img